Opel decided to GO GRAND &ndash; with the best Opel ever built. They asked us to promote their first electric premium SUV, the Opel Grandland. That&#39;s why we took the viewer on a big journey with lots of features and fun. My tasks: developing concept, script, collaborating with sound studio, social media extensionTeam Arne Stach, Nicolas Linde, Lukas Liske, Daniel Schweinzer, Saydan &Ccedil;elik, Maximilian Schmidt, Janina Panning

#GoGrand | Opel 

With its unique formula, Theramed is the only toothpaste that actively prevents bad breath. But&hellip; how do you talk about bad breath? You don&rsquo;t.In our campaign, we embrace the iconic clich&eacute;s of perfume advertising: epic imagery, a touch of kitsch, and sweeping music &ndash; all upstaged by an unexpected punchline at the end. A category-breaking way to show that oral care can be just as iconic as any luxury scent.My tasks: developing concept, scriptTeam Matti Lietsch, Johanna Schmidt, Lucca Cremer, Moritz Simons, Siddhartha Bhattacharya, Janina Panning

Fragrance For Your Mouth | Theramed

With the Opel Electric Rally Cup, racing became more female than ever. To e(m)power more women to drift off the norm, we turned one rally car into a racing art piece. Together with the wonderful artist Elisa Klinkenberg we created the most successful Opel Motorsport social campaign EVER. My tasks: developing concept, script, collaborating with artist &amp; film production, accompany film shootingTeam Arne Stach, Nicolas Linde, Maximilian Schmidt, Juli Hohenb&uuml;chler, Janina Panning--scroll down for more--

E(M)POWER | Opel

Trendyol launched with one clear mission: democratizing fashion. We built surreal worlds that show how hot, cool, wow and endless their pieces are.My tasks: developing campaign idea, script, voice over recordingTeam Ilayda Erbas, Lara Wellner, Maximilian Schmidt, Juli Hohenb&uuml;chler, Janina Panning--scroll down for more--

This Trend is Yours | Trendyol 

The Opel Electric Rally Cup is the first electric rally ever. But how do you make noise about a silent rally? By letting J&uuml;rgen Klopp do the talking. As one of the most iconic football coaches, he sets the right motivational energy for a change in motorsports. My tasks: developing concept, script, headlines Team Arne Stach, Nicolas Linde, Maximilian Schmidt, Juli Hohenb&uuml;chler, Janina Panning--scroll down for more--

Klopp Goes Electric | Opel

While health trends become increasingly complicated, vitamin C intake stays easy. Just one glass of hohes C covers your daily vitamin C need. My tasks: developing concept, script, voice over recording, collaborating with director &amp; film production teamTeam Arne Stach, Nicolas Linde, Maximilian Schmidt, Juli Hohenb&uuml;chler, Janina Panning--scroll down for more--

The Healthiest Film Ever | hohes C

W&Ouml;RK stands for apprenticeships. Or to put it in mum&#39;s words:&quot;The proof of the pudding is in the eating&quot;. For their app launch, we translated that into a bold campaign. No pudding, just edgy and witty headlines that match the bold character of W&Ouml;RK. (German only) My task: headlinesTeam Simon Knittel, Marlon Fischer, Jakob Cassebaum, David Schneider, Nico Ahlers, Siddhartha Bhattacharya, Janina Panning--scroll down for more--

Headline Hunting | WÖRK

Who cares when there is nothing left of you? A 360&deg; campaign that tells stories behind caregiver burnout. My tasks: developing campaign idea, radio script &amp; headlines ADC Talent Award 2X GOLD ,1X SILVER, 2X BRONZE , 1X MERITTeam Philip Bolland, Jessica Philipp, Falk Poetz, Maren Janowsky, Sophie B., Kasi Schueler, Janina Panning--scroll down for more--

You Care Too Much  | ADC Talent Award

This is a little personal story about my grandmother, who inspired me to rebrand the image of grannys. &quot;Jam or chocolate?&quot; I heard her shouting through the thin walls. I mostly chose jam. The cheap one with huge chunks of strawberry and loads of sugar. I did not even like sweet breakfast. Only in her house. Where there were no rules, just Nintendo Street Fighter for breakfast. Every morning she would make the same breakfast. A thick layer of &quot;Rama&quot;, some jam or chocolate spread. And the most important thing: evenly cut into small perfect squares and served with a pastry fork. Which indeed made sense when you think about the sugar content of that breakfast. And I loved it.Everything tasted just better, lighter and easier in her house. Except for the air. It was filled with the presence of my chainsmoking grandpa. I don&rsquo;t remember much of him, besides that he barely smiled, mostly drank beer and smoked. I hated the smell in their house. I immediately felt tired when I entered through the door. But grandpa had a funny ashtray that you could empty with a little button. Once you push it, the floor opens and the cold ash falls down into a second chamber. That was the only fun I remember having with my grandpa. When he passed away, I wasn&rsquo;t even in Germany. I was on a student trip in Central Asia. I had no clue what he was like as a father to my mom. Only years later, when I realised that all my grandparents were gone and I increasingly asked myself why my parents act the way they do - I started hanging out with my grandma. The one that is still standing.Twenty years later after hundreds of perfectly cut strawberry toasts with cold smoke, I called her and asked if we could meet. Just the two of us. No birthday or Christmas as an occasion. Just hanging out with some coffee and cake. She was thrilled. And baked three of them - for the two of us. I really hope I will be as excited about baking when I am her age. Our coffee date brought me more questions than answers. And I love it. When does a woman lose its layersand becomes pastries and a perm?A woman that has lived through all ups and stressof accumulated womanhood.The most woman you can find.She had a first period cramp, crush and crisis.Let us remember more than her recipes,let&rsquo;s ask about her acts of rebellion.Her complexity, uncover the wittiness between the wrinkles.Protest the portrait of elderly.Stop treating them with an expiry date.Adventures don&rsquo;t age,chaos doesn&rsquo;t die.Meet the rebel inside her,&nbsp;remember it,before her accumulated&nbsp;womanhood,&nbsp;her wisdom and wittiness,&nbsp;will retire.&nbsp;And all you wrote down was her favourite recipe.<h4 style="text-align: center;">Hang out with your grandmother. I bet she was a rebel.</h4>